Strategic product planning is core to a successful product launch, which is a continuous process beginning early in the product’s life cycle. A well-crafted strategy must be goal-oriented and measurable over the life of a product.
Manticore develops and communicates a unique value proposition for your product that resonates with the stakeholders—payers, providers, patients, caregivers, investors, regulatory bodies, and policymakers—that necessitates rapid market access. Our experts help you in assessing market landscapes, navigating reimbursement landscapes, designing and implementing appropriate studies, organizing key opinion leader (KOL) involvement, and commercialization planning.
en·gage
Stakeholders
en·sure
Patient access
im·ple·ment
Optimized strategies
Clinical trial design
Collaborative budgeting
Commercialization planning
Data acquisition and collection
Data warehousing
Landscape assessment
Launch strategy optimization
Market access consulting
Product roadmap
Organizing KOL/KME involvement
Patient & caregiver engagement
Product lifecycle management